Defining a growth marketing strategy is very easy; it is marketing your business with expansion. But making your business grow is not at all simple! First of all we all need is an idea that would work very well. That’s where it starts; you need to have a profitable niche. In niche, you must state your demographic and have something valuable to sell. When you are planning to sell your product and services; it is undoubtedly troublesome. But with the correct growth marketing strategies, you c...

Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer behaviors and interests. With data-driven marketing, companies can ensure that their customers are the main ...

Whether you like it or not, more and more businesses, big or small, are now going online since that’s where all the commercial activities are taking place. And well, this year’s happenings have certainly made a significant contribution to accelerating this change. However, one thing that you must know and might find a bit surprising is that digital marketing strategies with the right implementation can be more cost-effective and deliver more measurable results than traditional advertising. ...

PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent positions on the SERPs with the latest Google updates. ...

Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional digital marketing strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses...